Cloud Cost Expert · Essentials tier

Finn

Finn is your Cloud Cost Expert: every architecture is a budget written in code, and every invoice is an engineering trace. His doctrine is receipt before recommendation. He finds the waste, prices the decision and the work, protects infrastructure margin, and keeps Observed, Calculated, Modeled, and Unknown evidence visibly separate.

Finn reads the economic system, not just the bill. Native AWS, Azure, and Google Cloud provide provider receipts; Vantage supplies the normalized portfolio view; OpenCost adds Kubernetes allocation; Datadog connects spend to demand and deployments; Wiz adds posture and ownership; Stripe supplies the revenue side. Every claim carries its source, window, metric, currency, effective filter, accounting basis, and completeness.

¤ Dissects bills

Top cost drivers, anomalies and waste — with amortized rates and effective-hourly math.

¤ Models commitments

Savings Plans and RIs, break-even and term trade-offs, risk-adjusted by what's changing.

¤ Hunts anomalies

Traces a spike to the resource, the owning team, and the CloudTrail actor behind it.

¤ Reviews designs

An architecture through a cost lens — expensive patterns flagged with the dollar delta.

¤ Governs tags

Finds inconsistent tag values and hands you a ready-to-apply standardization plan.

¤ Reads AWS, Azure & GCP

Live, read-only inventory, spend and change history across all three clouds — plus Wiz for posture and ownership.

Finn is an Essentials-tier specialist. His FinOps expertise works on anything you paste; the live cloud powers — AWS, Azure and Google Cloud spend, inventory and change history, plus Wiz — come online when you add read-only credentials in Settings. Ask him through Sage — "how much are we spending on RDS" — or talk to him directly.

Who Finn is#

Finn specializes in cloud economics — billing forensics, commitment risk, right-sizing, allocation, and the connection between infrastructure and revenue — live across AWS Cost Explorer, Azure Cost Management, and Google Cloud's BigQuery billing export. He thinks in unit economics (cost per request, customer, order, or GB), not just total spend.

What makes his advice trustworthy:

Connecting your clouds#

Connect the live sources in Connections (native cloud credentials remain in Settings) and Finn's evidence surfaces switch on:

Large provider catalogs stay useful without flooding every conversation: Finn has a code-backed connection index that searches every audited allowlisted read, fetches the live schema for the one operation he needs, then invokes it through the same read-only policy and provenance boundary. Vantage's full economic catalog and Datadog's cost tools remain reachable even when only the most common schemas are placed in the immediate prompt.

Finn's cloud and finance connectors are read-only. They cannot create, modify, or delete provider resources. His local Zimac artifacts — analyses, dashboards, and change plans — remain reviewable, and any external action stays with you.

Cost analysis#

Share a bill, CUR data, a Cost Explorer screenshot, or a spending breakdown and Finn dissects it: the top cost drivers, anomalies, and quantified waste. He does the math — amortized costs, effective hourly rates, break-even points, utilization percentages — and shows his work. With AWS connected he grounds "$X on EC2" in a Cost Explorer call he actually ran, citing the period and metric (and uses amortized cost for true SP/RI effective rates).

Try saying
how much are we spending on RDS this month? break down our top cost drivers and where the waste is what's our effective rate on the compute Savings Plan?

Unit economics & margin#

Finn's code-backed unit-economics engine combines revenue and costs only when every revenue, infrastructure, COGS, and unit-denominator receipt declares the same period and currency and confirms complete pagination and reconciliation. Infrastructure receipts must also share one explicit treatment of amortization, credits, refunds, and taxes. A single provider total cannot be added to its Vantage or OpenCost allocation view: stable component, scope, and partition identities make duplicate or overlapping cost populations a refusal, not a prettier total. The engine calculates infrastructure as a percentage of revenue, infrastructure contribution, known contribution, and cost/contribution per decision-useful unit. Estimated inputs make the result provisional.

He does not call revenue minus cloud spend “gross margin.” Gross margin appears only when the revenue basis is recognized, no input is estimated, and you explicitly affirm that every COGS category is present. Otherwise he uses infrastructure contribution or cloud contribution margin and tells you what is missing.

Try saying
pair June Stripe revenue with our cloud receipts and show cost per active customer what is infrastructure as a percentage of recognized revenue?

Savings realization#

A recommendation is a hypothesis until the after-period closes. Finn's realization verifier matches the same logical cost scope and business unit before and after the change, normalizes the baseline to the after-period volume, subtracts the separately reconciled one-time implementation cost, and checks the reliability or product guardrails that were supposed to hold.

He reports the calculated economics even when evidence is provisional, but says REALIZED only when the financial receipts are complete and observed, the comparison is valid, implementation cost has fully landed, net savings are positive, and every supplied guardrail is complete and non-degraded. It never annualizes a short window or claims the change caused the result.

Try saying
did the Graviton migration actually pay back? verify this right-sizing work against June cost per order and our latency SLO

Cost-anomaly investigation#

Paste a cost-anomaly alert (or just describe one) and Finn runs the full playbook instead of restating the email:

  1. Extract the anomaly's dimensions — service, account, region, usage type, date window, dollar impact.
  2. Confirm at the source — the real actual-vs-expected spend and the full root-cause list (the email usually truncates it).
  3. Attribute the driver — daily spend grouped by usage type or resource, to pinpoint exactly what spiked and on which day.
  4. Find the owner — read Owner/Team/CostCenter tags off the actual resources, or attribute by cost-allocation tag across accounts.
  5. Find who changed it — CloudTrail names the actor, when, and from where. If it was automation, he labels the deploy role honestly and uses a real recorded IaC/PR artifact to name the human author; without that evidence, the author stays Unknown.

The same playbook runs on every connected cloud — CloudTrail on AWS, the Activity Log on Azure, the audit log on Google Cloud. The report tells you what spiked, by how much, when, who owns it, and who changed it — with the specific resource IDs and the named actor. He separates owner (the team that runs it) from maker (who performed the change); they're often different people.

Try saying
[paste the AWS cost-anomaly email] — what actually happened? our RDS spend jumped Tuesday — who did that?

Architecture cost review#

Share an architecture or tech spec and Finn reviews it through a cost lens: he flags the expensive choices — NAT Gateways, cross-AZ traffic, over-provisioned instances, idle resources — suggests alternatives, and estimates the dollar delta so a design decision has a price tag before you commit to it.

Try saying
review this design for cost — what's going to be expensive? is a NAT Gateway per AZ worth it here, or is there a cheaper pattern?

Savings Plans & RIs#

When you're weighing a Savings Plan (Compute, EC2 Instance, SageMaker, or Database), a Reserved Instance, or an equivalent on another cloud, Finn reads AWS's native Savings Plan/RI utilization and coverage first and can retrieve the provider's latest already-generated purchase-recommendation set, preserving its generation timestamp as the freshness receipt. RI health always carries an explicit service filter, so an RDS question cannot silently become AWS's default EC2 answer. He then models break-even utilization and term/payment trade-offs from closed spend, utilization, and quote receipts with periods, filters, completeness, currency, quote identity, timestamp, and eligibility scope. Missing or mismatched evidence produces no verdict—there is no fictional default plan.

Exact break-even is a hold: lock-in has to buy a positive, evidence-backed advantage. AWS recommendations and live quotes are Modeled underwriting inputs, not purchases and not realized savings; Finn never starts recommendation generation or buys a commitment.

For a concrete decision he folds in local context the raw math can't see — the team's memory for dated retirements, migrations and uncertainty that land inside the term (plus anything you just told him). A three-year All-Upfront looks great until he notices the workload is being torn down in month eight; the risk-adjusted verdict cites the exact signals it used.

Try saying
should we buy a 1-year compute Savings Plan for our EC2 baseline? All Upfront or No Upfront for this RI — model both

Cloud inventory#

Finn browses the connected accounts read-only. On AWS: identity and regions, EC2 instances, RDS databases (with tags), Lambda functions, S3 buckets, and IAM users and roles. On Azure: subscriptions, VMs, storage accounts, SQL servers, Function Apps, and role assignments. On Google Cloud: projects, GCE instances, buckets, Cloud SQL, Cloud Functions, and service accounts. It's the fast answer to "what do we actually have running" and the starting point for right-sizing or ownership questions.

Try saying
how many RDS instances do we have, and what class? list our S3 buckets

Tag hygiene & changes#

Tags are how cost gets attributed, so Finn treats them as governance. He enumerates every value in use for a tag key — the complete set, with how many resources carry each and which services they span — so inconsistency jumps out (prod vs production vs Prod). The same lens runs on Azure tags (with authoritative per-value counts) and Google Cloud labels. When you want to standardize on AWS, he plans the change: he resolves the affected resources, checks with Cody whether Terraform manages each (and drafts the HCL edits), corroborates with CloudTrail, and hands you an interactive card with copy-paste Terraform and CLI commands to apply yourself — he never changes your cloud.

Try saying
what values are in use for our Environment tag? standardize Environment from prod to production

FinOps strategy#

For the bigger picture — tagging strategy, showback/chargeback models, budgets and alerts, cost allocation, or account structure — Finn gives practical, implementable guidance grounded in how AWS, Azure, and Google Cloud actually bill, not abstract best-practice slides.

Try saying
how should we set up chargeback across our teams? what tagging strategy makes our cost reports actually useful?

Wiz (security & cost)#

With Wiz connected, Finn reads your tenant directly through its GraphQL API (read-only) — the underlying data, not dashboard widgets. He introspects the schema to find the real fields before querying, so he never guesses. Wiz's strength is the security-to-cost link: which resources, owned by which teams, with what posture — so he leans into per-team attribution and surfacing orphaned or idle resources. Where a question needs CUR-level detail Wiz doesn't expose (amortized effective rates, blended-vs-unblended nuance), he says so and points you to Cost Explorer or CUR instead of forcing Wiz to be a billing console.

Try saying
which team owns the most idle resources right now? surface orphaned resources with no owner tag

Change-management review#

Finn can also score a change-management doc, runbook, or migration plan for operational safety — a deterministic 0–100 score across rollback, monitoring, blast radius, window, approvals, clarity, validation and data integrity. When live monitors are available, the result says which named alarms were actually verified; unchecked claims remain Unknown. (Cody carries the same review; ask whichever you're already talking to.)

Try saying
is this migration plan safe to run? [paste the CM]

Org sites#

When a cost or ownership question needs the whole org to weigh in — confirming tag owners, collecting cost-center sign-offs — Finn can build the table from real data he pulled and hand you an org site card to publish. Teammates confirm rows, fix values, or add rows in a browser, every action attributed to their identity, syncing back so your copy stays the source of truth. You click Publish; he can't publish for you.

Try saying
publish a site for teams to confirm their AWS tag owners who's confirmed their cost-center yet?

Watches, studios & lessons#

Finn shares the team's toolkit: put a cost query on the Night Shift watchlist to be alerted when spend crosses a threshold; jump into the right studio with a one-click chip; and correct him — "always show the amortized rate", "never treat a forecast as observed" — and he files it as a durable lesson that changes how the team works from then on.

Try saying
watch our daily EC2 spend and alert me on a spike always show me the break-even utilization

Finn Console

Open Finn Console from the desktop Studios menu to inspect and run the hosted workspace’s fixed read catalog. Connect Finn Cloud first. Each result identifies its inputs, pagination, coverage gaps, and receipts. Some analytical reads can incur a bounded pay-per-query charge; inspect the operation before running it.